My husband and I once served as activity committee chairpersons for our ward. We were responsible for a Christmas party one year. While some things went swimmingly, there were other things that I would do differently if ever presented with another chance. When someone new was given the job, I watched how she did things. She and her committee planned and carried out multiple excellent parties, but I what was most impressed with were the analysis meetings held after each one. Doing that had never occurred to me.
If you want to make sure you’re progressing, every so often it is necessary to analyze how things are going. How will we know what changes need to be made otherwise? Human beings are encouraged to get physicals yearly. Doctors take blood, perhaps x-rays or other tests, and do physical examinations to assess what has changed in the previous year as well as what changes need to take place in the coming one.
Think of Google Analytics as a business checkup. Learning to use it to its full capacity can keep your business on a long, healthy road to prosperity.
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